2007 with TRIAD Berlin
For the celebration of the centennial anniversary of Germany’s largest and legendary department store, TRIAD Berlin devised an exhibition titled “The KaDeWe Myth”. The exhibition depicted the Berlin department store’s history in an unusual scenography and iconography.
The best way to communicate the spellbinding fascination of the store was to tell the stories that are at the basis of the store’s legendary character, such as “100 years of celebrity” or “100 years of exoticism”.
Historical exhibits, images, film clips and sound samples brought the subjects to life. Underneath a sky of images, suspended from the ceiling as a huge mobile of picture frames, a time stream told facts and anecdotes about the KaDeWe.