2008 with TRIAD Berlin
TRIAD Berlin developed a compact showroom providing an emotional and plausible experience of Zurich´s range of services and its philosophy. The Z-Experience combines astonishing architecture with media productions and interactive exhibits. The showroom’s exclusive and sleek interior design engages and resonates with the different target groups and stakeholders including: (potential) staff, clients, journalists, decision-makers and some 7,000 annual visitors and consumers.
Numerous films and audio recordings were conceived, developed and produced for the showroom, including a new image film. The guide can control the media production in the room via central show controls at any time and adapt it to the visitors’ personal preferences and interests. Interactive exhibits such as “Tree of Competencies” and “Circular Cinema” form the starting and end point of the show’s dramaturgy.