The conference was designed to create an experience of the company Villeroy&Boch as an innovative and traditional lifestyle supplier. It addressed 150 international participants from the sales sector over a period of three days. The particular challenge was to simultaneously produce the company’s 260th anniversary and to present the new products for 2008 as well as the new vivo brand. The power of innovation was staged impressively under the motto of “The Culture of Innovation”.

TRIAD Berlin rounded off the conference with an evening event at the Bangaluu dinner club, thus creating a gripping finale for an extraordinary annual conference. Highlight of the production was a specially produced film that brought 260 years of company history to life. Synchronously with the decades shown in the film, there were dance choreographies in the style of the respective decade. The performance seamlessly turned into a dance production expressing the distinctiveness of the individual product lines. Mood films and room projections translated the new collections into an atmospheric image world and transported the guests into the world of V&B.